Christina Steiner

RECO is an engineering and manufacturing company for wayside equipment and remote monitoring for railroad and transit operations. Through a series of customer surveys, we were able to gather significant data. The RECO name was well established and a respected brand. However, the brand identity and content was not established. There was never a consistent guideline established for RECO. Using the data from the survey's we proceeded with brand guidelines and prioritizing collateral to be developed that would represent RECO to the customers.

• Business Card
• Sell Sheets
• Advertising
• Email Template
• Tradeshow Booth
• Product Photo Shoot
• Product Catalog
• Videos: Branding & Instructional