Christina Steiner

We launched a new website for EXTRON in Dec 2020. One of the goals for 2021 was to increase website visitors on the new website. Utilizing several channels such as: email marketing campaigns, GoogleAds, LinkedIn and Market Publications for digital advertising, we were able to increase website traffic in 2021 by 83%, also increasing unique page views by 102%, accomplishing the goal set of building brand awareness.

GoogleAds were monitored daily to watch for adjustments to keywords, negative keywords and competition in order to maximize budget. On average, GoogleAd campaigns exceeded expectations with increasing website traffic by 48% during the campaign period as well as performing at a 5.3% CTR.

RECO is in the process of budgeting a website rebuild. However, it was important to get accurate and updated product information in front of the customers with each campaign. In order to provide this to the customer with every touchpoint, I created a unique url on every marketing deliverable with a landing page to provide campaign specific information.
The CTR on digital campaigns made up on average 58% of our website visitors. Analyzing the visitors patterns once entering into the internal website structure, I was able to determine the engagement loss patterns of the visitor to continue conversations of prioritizing a website remodel due to win/loss on engagement of our viewers.

MarketBraodband is a GIS Mapping Marketing Provider. Email automation workflows were created to increase customer engagement. The goals were unique to individual campaigns and measured accordingly.

Informational: website conversions

Trade show pre and post communication: website conversions/form fills/information downloads

Sales initiatives: form conversions